Ginny Auer

 ~ Executive Director

Ginny Auer has 20 years of non-profit development and marketing experience involving various forms of fundraising, including event planning, major gifts programs, capital campaigns, developing and implementing public relations and marketing campaigns, choosing and implementing fundraising software and programs and board development. But her true passion lies in sharing stories that matter – her own, and those of worthy individuals and organizations. During her creative career she has worked as an actor, model, singer, speech teacher and voice talent. She is currently owner of Live Huge productions where she shares her talents as an audio book narrator and documentary filmmaker. It is her desire to share skills she developed over the past twenty years to help move SOFaM to the next level as a non-profit association.



Andrew Kenneth Gay

 ~ SOFaM Board President; Film Professor – Southern Oregon University

Andrew is an independent filmmaker and Assistant Professor of Digital Cinema at Southern Oregon University, where he teaches a broad range of courses in production, creative entrepreneurship, and media literacy. He has directed both fiction and documentary features, and his work has received more than 50 official selections at festivals across the globe and has won multiple awards. Prior to becoming a full-time educator, Andrew worked as a freelance location scout, production coordinator, assistant director, and production manager on commercials, reality television, and features shooting in Orlando, Florida, and was involved in creating media for Dick’s Sporting Goods, Nike, Red Bull, Spike TV, VH1, Disney, and the Discovery Channel. In addition to his teaching and filmmaking, Andrew is an active scholar and has published his research in the peer-reviewed Journal of Screenwriting and contributed to the newly published volume, Women Screenwriters: An International Guide. He serves on the Advisory Council to the Ashland Independent Film Festival, and is the faculty sponsor of the SOU Film Club. He received his MFA in Film and Digital Media from the University of Central Florida in 2010.

Sean Nipper 

 ~ SOFaM Board Vice President; Producer – Reel House Films 


Ray Robison

 ~ SOFaM Board Treasurer; Director – Bison Productions

Ray Robison is an independent producer, director and writer. He also works as a multi-media production specialist for the Southern Oregon Education Service District. After graduating from Montana State University with a degree in film and television production, he produced and directed TV commercials for television stations in Montana and Oregon before establishing his own production company, Bison Video Productions, in 1994. Projects have run the gamut of production from marketing videos, event videos, game shows, music videos, and television commercials. From 1999 to 2004, he taught video production at Ashland High School. Robison has directed four low-budget features and six narrative short films, winning 10 awards at film festivals across the country including “Director’s Choice Award” at Rhode Island International Film Festival, “Northwest Emerging Artist Award” at the Salem (Ore.) Film Festival and “Best of Show” at DIVA OpenLens in Eugene, Oregon.

Lee Fuchsmann

 ~ VP/Director of Film – Coming Attractions Theatres

Lee has 44 years of experience in the movie theatre industry, starting behind the candy counter at her local theatre in Menlo Park, CA. She is currently a Vice President of Coming Attractions Theatres, an 18 theatre chain serving the Pacific Northwest and based in Ashland. She relocated to Ashland 19 years ago to run Operations with that company, and in that capacity traveled weekly throughout the state and beyond. She now runs the Film Department, programming 150 screens weekly, overseeing booking, scheduling, payment, and frequently promotion of film. In that capacity, Lee has worked with filmmakers throughout the four states in which Coming Attractions operates. Lee has partnered with SOFaM on several special screenings, and has worked with the Ashland Independent Film Festival since its inception. She is on the Board of Directors of Coming Attractions, and is an Advisory Board member of AIFF.

Anne Lundgren

 ~ Producer – Joma Films

Anne is an independent film producer living in Ashland, Oregon. In addition to working on music videos and national commercials (including recent ones for Hewlett-Packard and Leica Geosystems), she produces narrative features and consults on film production, distribution and marketing. Ms. Lundgren has produced the features, Calvin Marshall (2010), Redwood Highway (2012), and Black Road (2015).

Rocky Garrotto

 ~ Director of Photography, Location Scout


Simone Stewart 

~ Actor 

Simone is a civic leader dedicated to community outreach and local economic development. Simone is the Vice Chair of the City of Medford Arts Commission, sits on the planning committee for the SOU Women’s Leadership Conference and is a Medford/Jackson County Chamber of Commerce Ambassador. She is currently the Cline Services Manager for the Southern Oregon University Small Business Development Center. Previous to working at SOU SBDC. Simone was the Operations Manager and Marketing Director for Dr. Networking Technology Services. Simone is also a professional stage and film Actor and hosts her own comedy news show on RVTD call the Women Only News Network. 

Shanda Hurst


Alison Hoffman 

 ~ Student – Southern Oregon University 

Alison is an aspiring cinematographer and creative collaborator currently attending Southern Oregon University. Alison works on various student films, is the Vice President of the SOU student film club, and co-directed a documentary on SOU’s woman’s rugby team that is currently playing at various festivals. She will graduate with a degree in Film, TV, and Convergent media in 2017.